Also known as Online Marketing, this is fast becoming the most efficient and effective way to reach a large range of specific or non-specific users, tying together the creative with the technological in perfect harmony.
We customise our approach on a case by case basis. What works for one client/product may not suit another. We take time to figure this out carefully, to bounce ideas around, and only once the requirements are fully understood will we move to implement. Our solutions span one-on-one marketing (using methods such as pay-per-click (PPC) marketing) to hyper-niche marketing (using methods such as social media marketing) and blanket ‘push’ marketing (using methods such as email/sms campaigns).
The main advantage we see to digital marketing is the cost-effectiveness factor, which reduces the financial burden on your bottom line. However another significant advantage, especially with the rapid advancement of technology, is the interactivity and creativity possible with this media. Never before have we been able to reach so many people in so many unique ways.